What to Wear in Switzerland

The surreal, milky-blue glacial silt that gives Lake Brienz its distinctive opaque gemstone glow in the August sun.

Blend into the lakeside scenery for a fresh, ethereal look that feels like a natural extension of the water.

This softened teal is a miracle for cool and neutral undertones, bringing a bright clarity to the complexion.

The massive, formidable grey limestone faces of the Eiger and Jungfrau peaks that tower over the valley.

It’s a grounding, sophisticated neutral that provides a high-fashion contrast to the vibrant greens and blues.

This cool-toned grey is a staple for those with cool undertones and looks incredibly sharp against dark hair.

The deep, sun-scorched larch wood of the traditional Berner Oberland houses and their carved balconies.

Pop against the blue water with this rich, organic earth tone; it feels warm, rustic, and very 'Alpine chic'.

Warm and olive skin tones will absolutely glow when paired with this honeyed, toasted brown.

The intense, saturated green of the high-altitude pastures where cows graze during the summer 'Alpabzug' season.

Avoid wearing this if you're hiking the hills, but it's a stunning 'stand out' choice for the grey town streets.

This forest hue is exceptionally flattering on those with warm complexions or red hair.

The iconic, sheer grey rock face of the world's most famous mountain, standing stark against the high-altitude June sky.

Wear this to achieve a sleek, athletic-chic look that mirrors the monumental scale of the surrounding peaks.

This cool-toned, medium grey is a versatile neutral that provides a clean, modern frame for all complexions.

The deep, chocolate-brown timber of the centuries-old 'stadel' (granaries) and sun-burnt chalets in the Hinterdorf.

It provides a rich, organic grounding that feels authentic to the Valais region and balances the bright mountain light.

This deep espresso shade is exceptionally striking on warm and deep skin tones, looking incredibly expensive.

The electric, saturated blue of the rare Alpine gentian flowers blooming in the high meadows as the snow recedes.

Pop hard—this blue is the definitive 'Alpine spring' accent that vibrates beautifully against grey rock and green grass.

This clear, vibrant blue is a universal flatterer, making the eyes sparkle and the skin look refreshed.

The hardy, deep-pink 'Snow-Rose' (Rhododendron ferrugineum) that carpets the slopes near the Riffelalp in June.

Avoid wearing this if you're hiking through the bushes, but it's a stunning, high-contrast choice for the village streets.

This cool, punchy berry-pink is exceptionally flattering on fair, cool complexions and neutral undertones.

The clean, glass-like teal-blue of the river flowing through the Altstadt, fed by the melting Alpine snows in May.

Blend into the lakeside promenades for a cool, serene look that feels as refreshing as a dip in the Frauenbad.

This sophisticated, desaturated aqua is a miracle for cool and neutral undertones, brightening the face instantly.

The pristine, pale beige facades of the luxury boutiques and world-class banks lining the city’s most famous avenue.

It’s the ultimate 'quiet luxury' neutral, providing a high-end, polished backdrop that looks incredibly expensive.

This warm, chalky stone shade is a universal flatterer that feels both airy and grounded.

The deep, heritage red found on the historic wooden shutters and flags of the Zünfte (guilds) along the riverbanks.

Pop hard—this red is the city’s historic heart and provides a sharp, regal contrast to the cool blue water.

This rich, blue-based red is exceptionally striking on all complexions, especially in the clear spring light.

The lush, dark evergreen forests that crown the city’s local mountain as it reaches peak vibrancy in May.

Avoid wearing this if you're hiking the trails, but it’s a sophisticated 'stand out' choice for a dinner at Paradeplatz.

This muted forest green is a winner for olive skin and those with warm, golden undertones.