What to Wear in Iceland

The plush, almost-neon green woolly moss that blankets the jagged black lava fields during the peak of the August thaw.

Blend into the highlands for a rich, organic look that makes you feel like a natural part of the rugged terrain.

This warm, desaturated olive is a total glow-up for anyone with warm or olive undertones.

The charcoal-to-black volcanic sand of Reynisfjara and the hexagonal rock columns at the base of the southern cliffs.

It provides a sharp, dramatic grounding effect that makes any other colour you wear look twice as vivid.

This off-black is softer than a true jet black, making it much kinder to pale, cool complexions.

The luminous, compressed blue ice of the floating bergs in the glacier lagoon, especially under the soft August cloud cover.

Pop beautifully against the dark sand; it’s a ethereal, high-contrast choice that mirrors the island's frozen heart.

This icy pastel is a dream for cool undertones and brings out the clarity in fair skin.

The heritage iron-red paint found on the traditional corrugated metal houses in the capital's old centre.

Avoid wearing this if you're posing against the red houses, but it’s a brilliant 'focal point' colour for the green valleys.

This deep, earthy red is exceptionally striking on both very fair and very deep skin tones.